simone rocha Archives

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I was born a fashionista… you would think I was wearing a hot pink tulle skirt and a cropped lace blouse, size: newborn. That’s how far back my passion for all things fashion goes — for as long as I can remember. Ever since I was a little girl the creative fashionista fire in me has burned bright, and as I sit here today I have that same spark sizzling on and on….

I think of my style as romantic and feminine — but also creative and accessible. I like to be bold and creative with my outfit choices, styling pieces that one may not think would work with another piece. I believe that confidence comes not only from within, but also how you present yourself on a daily basis. When you walk out the house wearing a cute outfit that you feel good in, you are bound to smile! I hope to give you the confidence to put on that pleated skirt that’s been sitting in the back of your closet and feel like a million bucks prancing around in it!

I hope to instill that same confidence in my precious little princess, Madeline. Taking after her mommy, she already loves playing dress up – and you better believe that she always has a smile on her face!

I have had the pleasure of working with brands such as: Amazon, Anthropologie, Banana Republic, Christian Louboutin, Henri Bendel, Rent the Runway, and REVOLVE Clothing to name just a few. I have been featured in Crain’s Chicago Business, InStyle, and on WGN-TV.

If I give you just one idea for styling an outfit that makes you feel like a million bucks, then I will consider my work a success.