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Jennifer Lane

Shop Jennifer Lane Beauty


For years, I layered mascaras to get the result I wanted — depth from one, length from another, separation from something else. It worked. But it shouldn’t have taken three tubes to feel my best. After trying everything on the market, I stopped layering and started creating.

Months of testing led to the formula I’d been chasing: intensely pigmented, creamy, weightless. It lengthens, separates, and fluffs — coating each lash in rich black payoff without clumps or heaviness.  Lane Lashes Mascara is designed to deliver dramatic length, volume, and definition without clumping or flaking.

Shop Lane Lashes

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Hi, I’m Jennifer! Thank you for being here!

I like to share my favorite beauty products, styled looks, and my little princess aka my mini me in matching mommy and me looks. My goal is to inspire and build confidence by being “real”… showing you what products I use to camouflage my dark circles and how to style a trending piece with classic staple pieces you already have in your closet. My brand is all about building confidence and making you feel good!

I have had the pleasure of working with brands such as Amazon, Anthropologie, Christian Louboutin, Grande Cosmetics, Nordstrom, REVOLVE, Tatre and many more! I have been featured in Crain’s Chicago Business, InStyle and WGN-TV.

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Jennifer Lane Beauty

Jennifer Lane Beauty

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